Houston Real Estate Blog

From the monthly archives:

September 2011

Can Google+ Do it?

September 27, 2011


by Darren Moore

Can they steal you away from Facebook?  Or is it too late? Will Google+ end up pulling the plug?

I personally think Google+ is too late to play in the ball game; they should have been there 2 years ago when Facebook, Twitter and LinkedIn were getting fired up.

Facebook has become a household “Digital Brand Name,” just like Coca-Cola and Pepsi.  The popular social-networking service is promoted everywhere – TV, news channels, businesses, the list goes on. It will be extremely difficult for Google+ to gain a share of the market, especially when people are still figuring out Facebook and have built up their fan base and friends list.  It would be like hitting the reset button and starting over.  I don’t think many people are up for that.  The people I’ve talked to have said, “Oh, another social media site to keep up with, why?”  It’s sort of like saying, Google will start bottling and selling soft drinks?!?

Facebook, LinkedIn and Twitter connected the dots and created the standards in social media.  They got the bandwagon rolling 2 years ago and now Google+ wants to jump on the fast-moving wagon?  From my perspective, if Google+ wants to play ball, they are going to have to create a new bandwagon, but that will be challenging.

However, competition is healthy and necessary! It creates better products and user-friendly platforms.  Facebook is about to launch an entire new platform in the next coming weeks, and I am sure that Google was their inspiration.  Facebook already has implemented a few features that Google+ has, such as the “lists” which Google+  calls “circles.”

I am a digital marketer myself, and I personally like Google+ better. But where are the fans and your friends? It’s not happening here yet.  Additionally, new users to social media will more than likely set up an account on Facebook because that’s where their friends and family are.

Google has their challenges cut out for them.  Perhaps if Google can develops a killer business platform, that might help with their bandwagon.  Only time will tell — and time in the digital world is only 1 day away.

Overall, Google + is an impressive product and it’s forcing Facebook to innovate faster (and respect people’s privacy a little more) which is good for everyone. This infographic provides some interesting statistics and visual data on the social network showdown between Facebook and Google +

CLICK IMAGE FOR FULL SIZE

Infographic by the creative people at Single Grain.

Ted C. Jones, Ph.D.,Senior Vice President-Chief Economist, Stewart Title Guaranty Company and Director of Investor Relations, Stewart Information Services Corporation NYSE-STC, gave a robust presentation at the John Daugherty, Realtors sales meeting last week. He shared his incredible research and  foresight on economic predictions for Houston.  There were  many facts, figures, opinions and observations coupled with great humor.

His real estate and economic predictions have historically been “spot on.” Ted pointed out that the 2011 housing market in Houston is a normal market and parallels Houston’s 2002 market.   Ted noted that the best time to buy a home is when an economy is coming out of a down-cycle.  He further stated that this coupled with interest rates at an all time low makes it  a great time to buy. John Daugherty noted that we are most fortunate to live in Houston.

You can follow Ted’s predictions on his blog at blog.stewart.com.

Ted Jones, Cheri Fami, John Daugherty

2011 Holiday Shopping Card

September 8, 2011

The Holiday Shopping Card is a Houston fall fundraising event sponsored by Victory, a volunteer fundraising branch of the American Cancer Society.  Shoppers donate a minimum of $70 to purchase a card and receive 20% discount on their purchases at over 800 participating merchants.   A 100% of the donations going directly to the American Cancer Society.  The 2011 Holiday Shopping Card event will take place October 27 through November 6, 2011.  This is John Daugherty, Realtors second year as an In-Kind supporter.  For more information on the 2011 Holiday Shopping Card on participating stores or to order your Holiday Shopping Card please visit www.holidayshoppingcard.org

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