Has the notion of dressing for success become cliche?  Unfortunately, in many respects and in many companies, I think it has.  But now is not the time to stop looking and acting professional, especially when meeting with and working with relocation clients.  It is easy to use excuses like it is too hot outside to wear a suit, but never underestimate the power of looking professional and the message that it sends to your clients.

I know what a difference this makes on a daily basis when working with the agents on my Relocation Team at John Daugherty Realtors.  Our company is very traditional and conservative when it comes to acceptable appropriate attire.  It is part of our image and our brand, and it goes without saying that we don’t participate in “Casual Fridays.”  We dress professionally Monday through Friday and on the weekends when working with our clients and/or whenever we come into the office.  The only 2 days a year that we observe a more casual look is on “Go Texan Day” and ”Pink & Blue Jean Day.”  I think that this is an important differentiating factor for us as a company, and it is well-appreciated by our clients. 

To read more, click on:  Houston Relocation Blog

By:  Michelle Sandlin
Director of Global Relocation Services

Can you say that you own page 1 of Google for search results on your name?  I can!  And if your answer is also “yes,” then you must be doing all kinds of right too!  I cannot over-emphasize the importance of this to your business and your personal brand.  For example, I have worked very hard to make sure that my name is synonymous with Houston Relocation.   This didn’t happen over night, but over a series of many sleepless nights, week after week and month after month.

As a bi-product of my efforts, my name has also become synonymous with Social Networking.  If you are friends with me on Facebook, connected to me on LinkedIn, follow me on Twitter, read my Houston Relocation Blog, etc., then you know what I am talking about.  I am out there posting, commenting, linking, following, blogging literally all the time.  Of course it helps that I am an insomniac, as I often do most of these activities during the wee hours of the morning…thus the idea of many, many sleepless nights.

To read more, click on:  Houston Relocation Blog