Pre-Listing Activities

1

Make appointment with seller for listing presentation

2

Call or email to confirm presentation appointment

3

Review pre-appointment questions

4

Research all comparable currently listed properties

5

Research sales activity for past 3-6 months from MLS

6

Research "Average Days on Market" for this property of this type, price range and location

7

Prepare "Similar Market Analysis" (SMA) to establish fair market value

8

Research property's ownership

9

Research property's public record information for lot size

10

Research and verify legal description

11

Verify legal names of owner(s)

12

Prepare listing presentation package

13

Take photo of property - assess "Curb Appeal" of subject property

14

Compile and assemble formal file on property

15

Confirm current public schools and explain impact of schools on market value

16

Review listing checklist to ensure all forms have been completed

Listing Appointment Presentation

17

Give seller an overview of current market conditions and projections

18

Review agent's and company's credentials and accomplishments in the market

19

Present company's profile and position or "niche" in the marketplace

20

Present SMA results to seller, including availables and solds

21

Discuss goals with seller - time frame and seller motivation

22

Explain market power and benefits of Multiple Listing Service

23

Explain market power of web

24

Explain the work the brokerage and agent do "behind the scenes" and agent's availability on weekends

25

Explain agent's role in taking calls to screen for qualified buyers and protect seller from curiosity seekers

26

Explain the market power of our affiliations

27

Review and explain clauses in TAR Listing Agreement & Addendum

28

Obtain seller's signature

Once Property is Under Listing Agreement

29

Measure interior room sizes

30

Confirm lot size via owner's copy of certified survey, if available, have T-47 signed by seller

31

Review Sellers Disclosure with seller

32

Obtain house plans, if applicable and available

33

Review house plans and make copy

34

Prepare showing instructions for buyers' agents and agree on showing time window with seller

35

Obtain current mortgage loan(s) information: companies and & loan account numbers

36

Review current appraisal if available

37

Identify Home Owner Association manager if applicable

38

Verify Home Owner Association Fees with manager - mandatory or optional and current annual fee

39

Order copy of Homeowner Association bylaws, if applicable

40

Research electricity availability and supplier's name and phone number (on Seller's Disclosure)

41

Verify security system, current term of service and whether owned or leased

42

Verify if seller has transferable Termite Bond

43

Ascertain need for lead-based paint disclosure

44

Prepare detailed list of property amenities

45

Prepare detailed list of property's "Inclusions & Conveyances with Sale"

46

Compile list of completed repairs and maintenance items with receipts if possible

47

Explain benefits of Home Owner Warranty to seller

48

Assist sellers with completion and submission of Home Owner Warranty Application

49

When received, place Home Owner Warranty in property file for conveyance at time of sale

50

Have extra key made for lockbox

51

Verify if property has rental units involved.  And if so:

52

     * Make copies of all leases for retention in listing file

53

     * Verify all rents & deposits

54

     * Inform tenants of listing and discuss how showings will be handled

55

Arrange for installation of yard sign, if allowed

56

Assist seller with completion of Seller's Disclosure form

57

"New Listing Checklist" completed

58

Review results of Curb Appeal Assessment with seller and provide suggestions to improve salability

59

Review results of Interior Décor Assessment and suggest changes, if needed

Enter Property in Multiple Listing Service Database

60

Prepare MLS Profile Sheet

61

Add property to company's Active Listings list

62

Provide seller with signed copies of Listing Agreement & MLS Profile Sheet Data Form within 48 hours

63

Take additional photos for upload into MLS and use in flyers.  

Marketing The Listing

64

Submit property information to Advertising

65

Coordinate showings with owners, tenants, and other Realtors^®.  Return all calls - weekends included

66

Install electronic lock box if authorized by owner.  Program with agreed-upon showing time windows

67

Prepare mailing and contact list

68

Generate mail-merge letters to contact list

69

Prepare e-flyers

70

Review comparable MLS listings regularly to ensure property remains competitive in price, terms, conditions and availability

71

Prepare property marketing brochure for seller's review

72

Place marketing brochures in all company agent mail boxes

73

Send "Just Listed" mailers

74

Advise Relocation Department of listing

75

Submit ads to company's participating Internet real estate sites

76

Price changes conveyed promptly to all Internet groups

77

Reprint/supply brochures promptly as needed

78

Feedback e-mails/faxes sent to buyers' agents after showings

79

Review weekly Market Study

80

Discuss feedback from showing agents with seller to determine if changes will accelerate the sale

81

Place regular weekly update calls to seller to discuss marketing & pricing

82

Promptly enter price changes in MLS listing database

The Offer and Contract

83

Receive and review all Earnest Money contracts submitted by buyers or buyers' agents

84

Evaluate offer(s) and prepare a "net sheet" on each for the owner for comparison purposes

85

Counsel seller on offers.  Explain merits and weakness of each component of each offer

86

Contact buyers' agents to review buyer's qualifications and discuss offer

87

Deliver Seller's Disclosure to buyer's agent or buyer

88

Confirm buyer is pre-qualified by calling Loan Officer

89

Obtain pre-qualification letter on buyer from Loan Officer

90

Negotiate all offers on seller's behalf, setting time limit for loan approval and closing date

91

Prepare and convey any counteroffers, acceptance or amendments to buyer's agent

92

Fax or email copies of contract and all addendums to closing attorney or title company

93

When Offer to Purchase Contract is accepted and signed by seller, deliver to buyer's agent

94

Forward buyer's earnest money to title company

95

Deliver copies of fully signed Offer to Purchase contract to seller

96

Fax/deliver copies of Offer to Purchase contract to selling agent

97

Fax or email copies of Offer to Purchase contract to lender

98

Provide copies of signed Offer to Purchase contract for office file

Complete Sales Worksheet

99

Advise seller in handling additional offers to purchase submitted between contract and closing

100

Change status in MLS to "Sale Pending"

101

Update Data Processing of Pending status

102

Verify all inspections have been ordered (termite, structural, mechanical, plumbing, electrical)

103

Verify mold inspection ordered, if required

Tracking the Loan Process

104

Confirm verifications of deposit & buyer's employment have been returned

105

Follow loan processing through to the underwriter

106

Contact lender weekly to ensure processing is on track

107

Request in writing final approval of buyer's loan application and forward to seller

Home Inspection

108

Coordinate buyer's professional home inspection with seller

109

Review home inspector's report with seller upon receipt

110

Ensure seller's compliance with Home Inspection Clause requirements

111

Recommend or assist seller with identifying and negotiating with trustworthy contractors to perform any required repairs

112

Negotiate payment of all required repairs

The Appraisal

113

Schedule appraisal when requested by lender

114

Provide comparable sales used in market pricing to appraiser

115

Follow-up on appraisal

116

Assist seller in questioning appraisal report if it seems too low

Closing Preparations and Duties

117

Contract and all amendments have been completed

118

Coordinate closing process with buyer's agent and lender

119

Update closing forms & files

120

Ensure all parties have all forms and information needed to close the sale

121

Confirm closing date and time and notify all parties

122

Assist in solving any title problems (boundary disputes, easements, etc) or in obtaining Death Certificates

123

Work with buyer's agent in scheduling and conducting buyer's final walk-thru prior to closing

124

Research all tax, HOA, utility and other applicable prorations

125

Request final closing figures from closing agent (attorney or title company)

126

Receive & carefully review closing figures to ensure accuracy of preparation

127

Forward verified closing figures to buyer's agent

128

Request copy of closing documents from closing agent

129

Confirm buyer and buyer's agent have received title insurance commitment

130

Provide "Home Owners Warranty" for availability at closing

131

Reviews all closing documents carefully for errors

132

Request title company to forward closing documents to absentee seller as requested

133

Review documents with closing agent

134

Coordinate this closing with seller's next purchase and resolve any timing problems

135

Have a "no surprises" closing so that seller receives a net proceeds check at closing

136

Refer sellers to one of the best agents at their destination through John Daugherty, Realtors Relocation Department

137

Enter closing information to Data Processing